. Survival and Breakthrough: A Case Study of Evolutionary Change in a State-Owned Enterprise
International Journal of Management, Economics and Social Sciences
2015, Vol. 4(2), pp. 71 – 91.
ISSN 2304 – 1366


Survival and Breakthrough: A Case Study of Evolutionary Change in a State-Owned Enterprise


Yun-Shi Liu
Chen-Kung Huang
Ching-Han Fang
Wei-Ya Tsai
Dept. of Business Administration, National Yunlin University of Science and Technology, Yunlin, Taiwan

June-Kune Chen
Dept. of Business Administration, National Chiayi University, Chiayi, Taiwan



This study examines the processes undertaken by a state-owned enterprise to overcome limitations and successfully reverse its decline through moderate, gradual and small-scale evolutionary change. This paper utilizes the "social process research model" to analyze and record organizational changes at Jiangnan Resort, and further observes strategic countermeasures employed to address crises and successful management of organizational change. Results from our study suggest that organizational evolutionary change strategies should include institutionalization strategies, development of marketing channels, festival event marketing, placement marketing, product packaging strategies, niche market segmentation, service quality enhancement, and manpower flexibility strategies. Key factors in change management include Total Quality Management (TQM), Management by Objective (MBO), organizational members understanding of urgency and need of change, gaining support through education and communication, employee empowerment and participation, and institutionalizing change. The resulting information can serve as a reference for future qualitative research and development of strategic concepts for organizations planning to adopt evolutionary change into their companies.

Keywords: State-owned Enterprises, organizational change and development, evolutionary change, change management, Evolutionary change strategies
JEL: L16, L32