. Psychological Predictors of Facebook Use: A Literature Review
International Journal of Management, Economics and Social Sciences
2020, Vol. 9(2), pp. 113 – 130.
ISSN 2304 – 1366
DOI: 10.32327/IJMESS/9.2.2020.7


Psychological Predictors of Facebook Use: A Literature Review


Yushi Jiang1
Mishal Hasnain Naqvi2
Muhammad Hasnain Abbas Naqvi1
1School of Economics and Management, Southwest Jiaotong University, Chengdu, China
2School of Business, Sichuan University, Chengdu, China



Facebook has experienced remarkable development in recent years, and has become the most commonly used online social networking site (SNS). Due to its increasing importance and popularity among users, the platform has attracted attention from many academicians and researchers. The current paper discusses the key aspects and relevant empirical results of research carried out in relation to Facebook to date by applying a mapping technique as part of a systematic literature review. The method used in this study provides a detailed overview of the context to examine the magnitude and value of existing evidence on Facebook use. The findings offer interesting insights that researchers can use to diversify their investigations into SNS use concerning demographics and certain other antecedents. It also proposes a unique framework by which to understand the as yet unexplored dimensions of social networking sites.

Keywords: Social networking sites, literature review, motivations, personality traits, technology acceptance model, Facebook
JEL: M30, M39